Minister Leon Markovitz set the tone for the day by introducing the Joint Marketing Initiative and establishing the governments strategy for the development of tourism in the Western Cape. 

Mr. David Gant of Parallel Media, showed delegates a very practical example of how tourism, and more specifically events, can generate huge return on investments.  The Volvo Ocean Race is set to deliver a 20 times return on the initial investment.  In terms of marketing the Western Cape internationally,  this event is by far the cheapest and most successful means of targeting an international audience.  (It is the third most watched sporting event in the world). 

The highlight of the conference was Mr. Raymond Ackerman’s passionate plea for Cape Town to host the Olympic Games in 2012.  He stated that he would not be able to be involved but his enthusiasm and support for Cape Town definitely captured the audience’s attention as a vote turned out in favour of a bid.

What some delegates had to say:

• Good variety of topics; some informative, some practical.

• Knowledgeable speakers.  Effective facilities and aids. Punctual start.  Good chairmen.

• Very good speakers in general - some outstanding.  A good overall survey of many aspects of Tourism and the need for its expansion.  Very informative and awakened awareness of many tourism issues.

• Quality of speakers and wealth of statistics and information provided.

• The presence of Mr Raymond Ackerman and his frankness and passion.  Mr David Gant's presentation was also a highlight.

• Positiveness by leaders in the industry.  Excellent speakers.

Omega would like to thank the Chamber for their involvement in the conference and also all the speakers for their valuable contributions.

Many thanks to our fantastic sponsors for all their support: